Jamie Edwards

Jamie is one of Europe’s leading peak performance coaches.  An identity he has established through his ability to help athletes, coaches and organisations create the results they aspire to.

He developed his own mental skills to overcome the physical limitations of being 5’6” tall playing pro basketball at club and international levels. Having spent time in the USA where many athletes are introduced to mental training early in their career, he had first-hand experience of the skills used to develop NBA players and continued to develop his knowledge and skills becoming a passionate student of personal and professional peak performance techniques.

His work has been tested at the highest levels of sports such as the Rugby World Cup, the Ashes, Ryder Cup, World Cup Skiing, Extreme Sports, and the Premiership and provides mental training for players at the All-England Tennis Club.

His skills are sort by a range of athletes from a range of sports and his company Trained Brain have worked with World Cup rugby winner Lewis Moody MBE, Ashes heroes Freddie Flintoff & Michael Vaughan, Ryder Cup stars Lee Westwood and Darren Clarke, Paul McGinley, Graeme McDowell, WRC driver Guy Wilkes and several outstanding young Premiership footballers, and world champion downhill mountain bike team, Atherton Racing.

Jamie is also a speaker with a unique ability to reach into the hearts of his audiences, while delivering a highly thought-provoking presentation that carries his listeners on an emotional rollercoaster. His unique style and charismatic manner have made him one of the most popular and requested speakers today. Internationally recognized, his message is inspiring, motivating, and captivating; Best of all, the audience relates to Jamie because his stories are real and personal.

He has delivered workshops and lectured at several renowned universities such as Manchester, Loughborough and Oxford and is frequently called upon to provide corporate training, keynote addresses and seminars across Europe.

In the business arena Jamie works with a select number of managing directors and senior executives to assist with raising their own game beyond the numbers. His work has led him to consult with companies in a diverse number of fields such as leisure, software, telecommunications, direct sales, the MOD, entertainment, and local government.